AI SALES AUTOMATION
AI Sales Automation for Businesses in Singapore
ADSM helps Singapore SMEs automate the early sales cycle: capture enquiries, qualify prospects, trigger AI cold calls and WhatsApp follow-up, and keep every next action organised for the sales team.
Start with lead discovery using public company and business-contact information, then use AI cold calling to identify potential interest. Review call summaries and outcomes in the portal before your team follows up.
Extend the workflow with AI WhatsApp, a useful optional add-on for interested conversations, and AI CRM where needed. Lead discovery, WhatsApp, CRM and email integrations are scoped separately; they are not all included in the standard cold-calling subscription.
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Introduce your company and services
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Ask qualifying questions
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Identify potential interest
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Capture contact details and preferred callback times
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AI handles repeatable first-contact questions and records potential interest. Your team reviews the conversation, confirms whether the lead is a good fit, and handles detailed advice, negotiation and closing.
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Reach More Prospects with AI Cold Calling
AI cold calling can follow an approved introduction and ask a short set of qualification questions.
The agent introduces your business and records possible interest for your team to review.
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During the conversation, the AI can:
The agent helps identify potential interest, not guarantee a qualified buyer. Unexpected replies, nuanced objections and persuasion can be difficult; staff should review uncertain outcomes and take over where needed.
- Record interest and a preferred time for your sales team to follow up
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Automated AI Sales Email Responses
Respond to email enquiries with an AI sales email workflow.
AI can sort incoming sales enquiries and prepare replies from approved company information for staff review.
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The system can assist with:
A workflow can draft common replies, share approved information and flag messages that need a person.
- Responding to common sales enquiries
- Sending service or product information
- Providing company introductions
- Sharing brochures or sales materials
- Suggesting the next step in the sales process
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AI Chatbot for Customer Enquiries
Website visitors often need quick answers about services, pricing or how to get started.
Our AI chatbot can answer approved questions, capture enquiry details and direct visitors to a useful next step.
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AI chatbots can help:
Answer common questions, explain approved product or service information, capture enquiry details, and guide visitors to request a meeting or contact your team.
Staff can take over when a question needs judgement or falls outside approved information.
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AI Follow-Up for Sales Opportunities
Assigning an owner and next action makes follow-up easier to track.
Follow-up workflows can send agreed emails, reminders or relevant information. For a requested callback or routine enquiry follow-up, an AI voice agent can capture the response and next action for staff review, subject to the agreed scope and contact rules.
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AI follow-ups can help:
A clear follow-up owner and reminders can reduce missed next steps. Your team still needs to review replies, respect opt-outs and decide when further contact is appropriate.
- Remind prospects about previous discussions
- Provide additional information
- Encourage meeting scheduling
- Re-engage prospects who have not replied
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A Complete Sales Automation Workflow
Connect calls, email, messaging and CRM so each enquiry has a recorded owner and next step.
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From potential interest to a clear next action
Keep call status, summaries, transcripts and available recordings in the portal. Route qualified outcomes to Google Sheets, then add consent-based WhatsApp follow-up or CRM updates where agreed. Your team owns the next conversation and any firm commitment.
- AI cold calling reaches out to potential prospects
- Staff review interested leads and send agreed information
- Incoming email or chat enquiries can be sorted against approved rules
- The agent records contact details and preferred times; staff confirm bookings unless a calendar integration is agreed
- Follow-up messages keep prospects engaged
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Our AI Sales Automation Development Process
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Discovery
We begin by understanding your sales process, target audience, and outreach strategy.
Design Our team sets up the AI systems and integrates them with your calling platform and email system.
Development The AI is configured using your company information so it can introduce your services, respond to enquiries, and guide prospects through the sales process.
Testing We test call conversations, email responses, and follow-up sequences to ensure everything runs smoothly.
Launch Once ready, the AI systems begin performing outreach, responding to enquiries, and assisting with follow-ups.
Ongoing Support We review call outcomes and agreed feedback to refine approved information and conversation rules. Improvements require review and testing; the agent does not automatically become a salesperson.
Choose the first sales workflow to automate
For a Singapore SME, a useful starting point is one repeatable task with a clear owner and a defined handover. Choose the workflow around the bottleneck your team can actually measure.
Too many first calls
Use AI cold calling for an approved introduction and qualification flow. Define the lead source, questions, outcome tags and who reviews each callback request.
Slow enquiry responses
Use an AI chatbot or AI sales email assistant to answer from approved information. Set the questions that require a staff reply before going live.
Follow-up gets lost
Connect agreed WhatsApp follow-up and CRM tasks to the recorded outcome. Specify the contact permission, next action, assigned person and stop conditions.
What to prepare for a project discussion
- A sample of the current enquiry or lead-handling process, with personal details removed.
- Approved product information, qualification criteria and escalation rules.
- The current CRM, mailbox or spreadsheet, plus any available integration documentation.
- A named follow-up owner and the measures you want to review.
Measure each stage separately. Track attempts, connections, recorded follow-up requests, staff-confirmed qualified leads and completed sales over the same reporting period. A request for information is a next action, not a sale.
Channel integrations and usage are scoped separately. Review indicative AI project budgets, or discuss the workflow you want to improve.
Anonymised customer snapshot
A clearer view of call follow-up.
One customer dashboard shows how recorded lead statuses can guide the next action: a callback, information by email, WhatsApp follow-up or no further contact.
- Interested0.2%
- Callback later5.2%
- Generic email7.0%
- WhatsApp follow-up4.0%
- Other person in charge4.0%
- Not interested now2.7%
- Not interested51.9%
- Do not call again0.7%
- Disqualified8.2%
- No response16.0%
16.2% of these status records are labelled callback later, generic email or WhatsApp follow-up.
Source: a customer dashboard snapshot supplied by ADSM. Percentages are calculated from 401 status records and rounded to one decimal place. The snapshot has no verified date range and is not the customer’s complete calling history. These statuses are not a connected-call, qualified-lead or sales conversion rate. Follow-up requests do not establish a completed sale, and results vary by campaign.
Discuss your sales follow-up workflowReady to discuss AI Sales Automation?
Discuss your business with us, then try a relevant AI calling agent through portal access. Make test calls to your own phone or other consenting testers before deciding on the next step.